Download Agency: Starting a Creative Firm in the Age of Digital by Rick Webb PDF

By Rick Webb

This booklet is for younger startups and marketers within the ads, advertising, and electronic companies house. it is an A-to-Z consultant for younger advertisements enterprises, filled with recommendation that levels from getting investment to the way to price the corporate and promote it to the best way to rent your first worker.

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Extra info for Agency: Starting a Creative Firm in the Age of Digital Marketing

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This leads to an environment of cutthroat meme warfare. In this industry, the best ideas are, by definition, the ones that stick in people’s heads. They have to stick in people’s heads. It is true, that at the center of any effective marketing campaign, there needs to be a core idea that resonates with the consumer. An insight. A truth. ” All great advertising has this as a component. This is why advertising is so obsessed with ideas. ” Creativity. Innovation. Tons of shops trumpet these words in their own marketing and on their home page.

Think of it in this manner. This is a necessarily fuzzy, objective plane of mathematics, but if a 10 percent increase in time or money only yields a potential improvement of 10 percent, the opportunity is not particularly special. If, however, a 10 percent increase in time or money can double the quality, you have an opportunity that should absolutely be explored. It’s been my experience that clients very much welcome these opportunities being brought to their attention. Then there are the times when you know—you just know—that your work is terrible and you need more resources to get it to a place that is good for everyone.

At the same time, having a liberal work-from-home policy can be an incredibly powerful employee incentive and perk. It can also, however, be a massive area of employee abuse. You’ll need to decide how you want to play this. At The Barbarian Group, we believed strongly in the ability for employees to stay home and work when they needed to get things done. A liberal workfrom-home policy can be a powerful antidote to the distracting environment of today’s modern, open office plans. It was important too, however, to place guidelines and rules around the work-from-home policy.

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